医疗产品大数据平台，只要顾客购买药品前撕开标签，用手机把代码发短信到产品验证号码上，立马就可以得到药品是否真实的短信回复在发展中国家销售的药品中高达 30％是假冒的市场上高达 50％的药品是不合格的，这意味着它们包含药品的剂量很低，不足以起到预期效果每年约有 70 万人死于假药消费者的反应可谓是立杆见影用 Sproxil 验证假药的人数已超过两万，而仅两年后，移动产品真实性认证系统已使用了 100 万次而普及的手机和电信服务又给产品提供了极为便利的媒介Sproxil 的技术将药物验证放到最终消费者手中的移动设备，通过通讯技术来实现对一个想要买药的消费者来说，只需要简单的三步:首先刮开标签药物揭示 PIN 码，然后用手机发送 PIN 码到一个指定号码，之后就可以等待一个短信回复确认它是真的或假的对消费者来说，这一服务完全是免费的。一切高昂的后台云计算模型以及移动商的电信费用全部都是由使用这项产品的制药公司和中介机构来支付。

The consequences of counterfeit pharmaceuticals result in at least 700,000 deaths per year just from fake TB and antimalarial drugs alone, yet the total fatalities that occur from failure to receive genuine medication are substantially higher. Counterfeiters often focus their efforts on emerging markets, where resources and regulations are more sparse and the consumer has minimal recourse.

Our initial goal: to make sure people got the right medicine. In order to successfully combat counterfeit pharmaceuticals, we needed to ensure that certain factors were in placea reliable security infrastructure, widespread access to consumers, education to facilitate implementation, and overall ease of use. One thing we knew was that mobile phone technology continued to enjoy increasingly high adoption even in emerging markets. So we turned our attention to empowering consumers to use their mobile phones to join the fight against counterfeiting.手机验证药品真伪应用工具。