1966年，K-Swiss由一对酷爱网球的瑞士兄弟 ART 和Ernie Brunner，在美国南加州创建。凭着对梦想的执着和对网球运动的热爱，他们推出了世界上第一双全皮网球鞋－“ Classic”，它采用全皮鞋面和橡胶外底一体成型工艺，特别加强脚趾部分的设计，拥有别致的D型鞋扣。这款鞋一经面世，便引起运动界与时尚界的极大关注，开创了全新的K-Swiss运动时代。而鞋帮两翼的五行侧线，充满速度感，象征着勇于超越的意志与不息的竞技热情，经典的设计沿用至今，已经成为品牌独树一帜的个性标志。

从第一双洁白的Classic网球鞋诞生开始，K-Swiss始终坚持“KEEP IT PURE”的理念，创造高级网球运动的简约与完美。

因此，K-Swiss致力以先进科技和精湛工艺，为网球运动员提供高品质的专业比赛用鞋和训练鞋。经过40多年的发展，其优越品质和超凡性能，在赛场上深受欢迎；其产品亦从网球领域，扩展到田径，航海，自由竞跑等极限运动领域。现在不仅是网坛巨星，更成为世界顶级动员的首选装备。Anna Kournikova、Mardy Fish、Tommy Haas、Vera Zvonareva、Alona Bondarenko、Chris Lieto、Katya Meyers和Sebastien Foucan等运动明星亦成为K-Swiss的忠实拥护者。

今天，K-Swiss将“KEEP IT PURE” 纯粹的精神，延伸到生活的各个领域 ，以简洁经典的设计和优质产品，为那些勇于挑战、不断超越自我的都市先锋，为每一颗年轻的心释放无限自由。

The Classic endures.The Classic is timeless.The Classic lasts.Dress it up or dress it down, the Classic is the shoes and K-Swiss is the brand that transcends fads and trends that provides a canvas for individual self expression.

Under the tagline of “KEEP IT PURE,” K-Swiss harkens to the simplicity and beauty of its tennis heritage which all began with a clean white pair of Classic shoes.After four decades K-Swiss continues to craft its art, building on its performance heritage with new footwear for serious tennis players as well as sports and training shoes for all athletes. Expansion into other premium sports that embodies athleticism and the brand persona includes running, sailing, and the discipline of free running.Featured spokespeople for K-Swiss include Anna Kournikova, Mardy Fish, Tommy Haas, Vera Zvonareva, Alona Bondarenko, Chris Lieto, Katya Meyers, Sebastien Foucan, and an extensive list of top tiered athletes that participate in beautiful sports.

Classic是优雅气质的历练Classic是复古而时尚的品味在正装与休闲两界无间穿越，唯有经典方能如此豁然，亦如脚上的Classic。Classic是一双鞋子，是一种态度，来自K-Swiss一个超越时尚与流行，率性而行，净现真我的品牌